Amsterdam is one of the most beautiful cities not in Europe but the world. The lively city is known for its interesting places, attractions, restaurants, and boats sight touring on canals, welcomes tourists from all over the world.
Like most European countries, the coronavirus has closed down businesses, tourist sites, restaurants, and other interesting places that entertain people from all walks of life.
But when will the coronavirus subside for our deserted cities to be normal? And will businesses spring back to life for people to put the bitter experiences of the coronavirus behind them?
One of the Netherlands businessmen who want to change things and serve the people amidst the coronavirus is Willem Velthoven, founder and director of Mediamatic.
Mediamatic has plenty of space in Amsterdam-Noord and, therefore, puts a row of double greenhouses on the quay so that guests can dine safely.
The Mediamatic location in Amsterdam-Noord makes it possible for everyone willing to eat to do so in safety. The project is called Serres Séparées – Chambre Séparées, translated room separation, or private dining.
In the time of the pandemic, things are difficult, yet Willem Velthoven wants people to utilize every opportunity to make things better. He wasn’t happy catering entrepreneurs who say that it is impossible to be hospitable 1.5 meters away.
According to him, “It may be difficult for large catering businesses that run the business when it comes to peak pressure and mass turnover, however, there is another part of the hospitality industry when it comes to attention, that is taking the time and carefulness. These companies are much less threatened. We are an example of that,” he said.
The idea of using greenhouses to create an intimate and safe dining experience was obvious. “We already had those greenhouses. Several art projects with plants have been done there. We tried it with people and it turned out to be just right.” says Willem Velthoven.
Service remains outside the greenhouse, guests take their own dishes and wines from carts or trays. The most workable solution is now being tested. For example, De Librije has had special trolleys made to bring dishes and glasses to the table.
Well, there are always surprises in ‘surprising Amsterdam,’ this is one of them. Congratulations Willem Velthoven.